Group show Coca-Cola they’ve got to speak up now and take a strong stand against Russia’s anti-gay laws.

On Monday, gawking Coca-Cola employees snapped pictures of the 3 trucks with massive billboards reading “COCA-COLA” “DON’T STAY BOTTLED UP” “SPEAK OUT AGAINST RUSSIA’S ANTI-GAY LAWS” that roared past their head offices in Atlanta all day. Take a look:

The trucks were covered in the news around the world. And one of the biggest stock exchanges, the Nasdaq, just said that Coca-Cola is “dropping the ball on gay rights at Sochi”. That could spell real trouble for Coca-Cola’s share price.

It’s working: Coca-Cola is stalling because of the pressure – and the longer they take to answer, the more out-of-touch they seem.

As one of the biggest Olympic sponsors and a major investor in the Russian economy, Coca-Cola has huge influence with the government. By speaking out, they could help put an end to the anti-gay laws.

Thanks to “All Out” members chipping in a few dollars and nearly 150,000 supporters sending the CEO emails, Coca-Cola is seeing that we consumers hold the power. If they don’t speak out soon, it could be a major blow to their reputation and their profits.

Nasdaq: Coca-Cola Drops the Ball on Gay Rights at Sochi

BFMTV: JO de Sotchi: les militants LGBT visent Coca-Cola

Atlanta Journal-Constitution: Gay rights group seeks Coca-Cola support